A note from our Founder:

I guess you can say I was a reluctant entrepreneur. I was born in Tehran, raised in Brooklyn and at the age of 16 just as Run DMC was rocking Hollis Queens my family decided to move back to Tehran. My father was growing ever concerned that his pre-teen daughter was becoming too westernized. So as my friends were home watching MTV,  I was being fitted for modest clothing.

It’s hard to explain how it feels as a teenager to receive such harsh messaging that becoming a woman was something that needed to be controlled, covered and owned. After a short time, I switched into survival mode and soon figured out that education was the only key to freedom for women in that culture. 

The difficult lifestyle in the Middle East and the perception toward women led me to an epiphany. I ultimately had to return to the United States and started to write. Through that time I penned my first poetry collection ‘Lacking Lips of Time’  and also my memoir ‘Shaming My Red Lips’.

My days in Tehran, my job, the way I was treated as a female were now a part of me. Daily, I considered the concepts of beauty, the feminine and expression of the feminine.  I decided I would create a company, a brand that explored the power of the feminine and sensuality throughout time and place.

Welcome to Poppy Farsijani Fragrance (formerly known as Desert35 Fragrances).

The Poppy  collection introduces the four feminine Archetypes. Oona, Mave, Sia and Ever. We all have these archetypes living with us. From the warrior to the beauty to the all pervading and the focused and present.

Unrestricted is our second series - a series that captures the sense of freedom I have now and that I pray for every woman on this planet to know.

I am so happy to meet you here. Please talk with us on social media, tell us your stories and stay connected!



P.S- We are currently working on a city series. This is an exploration of some of the world’s most celebrated and controversial places for women!