I grew up in Brooklyn, NY and was a reporter for many years before diving into the world of fragrances. Upon returning to my hometown of New York City and finishing my memoir "Shaming My Red Lips" I decided to further express myself through scent which always brings me back to the present moment and does magic. I used my bloodhound fragrance intuition and created a dynamic world of scent creation for individuals to express themselves through personality, mood and the feeling they desired to convey.

After months of creating the process, now, I open this possibility up to you to find your perfect combination and everything in between. Helping individuals, newlyweds, or anyone create a unique and indispensable gift is a special feeling- just one whiff of the custom scent and they are automatically transported back to their special day! All my clients, couples, their guests and bridal parties truly appreciate and value it- just as much as I value bringing a smile to their face!

I'm also thrilled to share my Poppy and Unrestricted Collection which is based off of emotions from my memoir regarding a female's journey of self-discovery and obstacles I personally overcame when working as a female journalist. All this in hopes that it might serve as a source of help and inspiration to other females (or anyone really) facing challenges.

So Much Love,





Desert35 is a parfum company transforming stories into scent using natural oils. All parfums are custom created specifically for individuals or as gifts/ favors for special occasions including weddings, bridal showers, anniversaries, birthdays, etc.

Fragrances are the ultimate expression of you. At Desert35, we collaborate with you to create that expression through your own signature fragrance. Our specialists utilize your personality and mood, along with over 50 different fragrance notes, to create a one-of-a-kind perfume or cologne. Alongside our master perfumers we are the intersection of fashion, high end scent design blended with natural oils. Your finalized fragrance comes in a luxury labeled box filled in a high-quality personalized designer bottle which can be custom engraved or monogrammed - you decide! You can always relive that memory by re-creating that same scent on any anniversary!

All our private collections are stories turned parfums based off a female's journey of self discovery emphasizing emotions such as being fearless, confident, sexy, simple and unrestricted!